Business analysts are surrounded by data, requirements, and insights, yet many struggle to turn that analysis into real decisions and meaningful change. This presentation explores why storytelling has become a critical skill for modern business analysts operating in complex, fast-moving environments.
This session reframes storytelling not as a soft skill but as a practical technique for clarifying problems, aligning stakeholders, and influencing outcomes. Through real-world examples, participants will see how compelling narratives help bridge the gap between business and technology, transform analysis into executive-ready insight, and create shared understanding across diverse audiences. Attendees will learn how to structure stories that highlight risk, value, and trade-offs, without abandoning rigor or discipline. Whether working in agile, hybrid, or traditional settings, this presentation equips BAs with tools to communicate with impact, move conversations forward, and play a more strategic role in today’s organizations.
Key Objectives:
- Understand how storytelling enhances stakeholder alignment and decision-making.
- Learn a simple structure for turning analysis into compelling, action-oriented narratives.
- Apply storytelling techniques to real BA activities such as elicitation, prioritization, and recommendations.
Join us for a chance to win a copy of Marcus Udokang's new book and learn how to use storytelling effectively in your work!
Date: Wednesday, February 18, 2026
Networking: 6:00 PM EST
Presentation: 6:30 PM EST
Education Hours: 1.0 CDUs for IIBA Recertification
Location: Online via Zoom
Price: F R E E
Location: Online via Zoom
Price: F R E E
SPEAKER:
Marcus Udokang
BA Consultant | Writer | Speaker | YouTube/Podcast Host
LinkedIn: https://www.linkedin.com/in/marcus-udokang/
YouTube: https://www.youtube.com/@TheInquisitiveAnalyst/videos
YouTube: https://www.youtube.com/@TheInquisitiveAnalyst/videos
Win a copy of Marcus Udokang's new book!
The Evolving Analyst: Mastering Business Analysis in the New World
Compiled by Marcus Udokang & Emal Bariali
Compiled by Marcus Udokang & Emal Bariali
Marcus Udokang is a Business Analyst Consultant, Writer, and Speaker. As Principal at Aivaz Consulting, he helps clients drive enterprise transformation across ERP, SaaS, CRM, and integration projects. He has delivered transformation initiatives across industries, including financial services, energy, fintech, real estate, and event management. With expertise in IT service management, project delivery, and business transformation, he offers practical insights on turning complexity into clarity.
Marcus is the co-compiler and co-author of the newly published book, The Evolving Analyst. He also hosts The Inquisitive Analyst podcast (on YouTube and Spotify), where he explores the evolving role of trade analysis and industry leadership, exploring trends, challenges, and best practices through conversations with global practitioners.